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It was inaugurated in 1929, but construction was repeatedly interrupted and delayed due to the discovery of the remains of a Roman-era theater. The 6,450-square-meter building was therefore inaugurated only in October 1932. Later, in 2010, a sculpture entitled L.O.V.E. (Maurizio Cattelan’s famous middle finger) was placed in the center of the square. The acronym stands for freedom, hate, vengeance, and eternity, and the sculpture is also interpreted as a protest against the world of finance, symbolized by the stock exchange. To this day, the artwork rises proudly toward the sky.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith Piazza Affari Eau de Parfum, you’ll enjoy an unprecedented glimpse of Milan, thanks to the spicy, piquant notes of Pink Pepper Pure Jungle and Cardamom Pure Jungle, while the aromatic breath of Lavender and the woody touch of Bourbon Vetiver make the fragrance elegant and long-lasting on the skin. Let yourself be captivated by Piazza Affari Eau de Parfum, one of the most famous Milano Fragranze fragrances of all time: its refined, classy trail will leave you speechless!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Pink Pepper Pure Jungle EssenceTM, Cardamom Pure Jungle EssenceTM, Blackcurrant, Lime\u003cbr\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Bourbon Geranium, Lavender\u003cbr\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Cedarwood, Patchouli, Bourbon Vetiver\u003c\/p\u003e","brand":"milano fragranze","offers":[{"title":"100 ML","offer_id":47798652535125,"sku":"8055118031202","price":130.0,"currency_code":"EUR","in_stock":true},{"title":"2 ML","offer_id":47798652502357,"sku":null,"price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1646\/9845\/files\/Progettosenzatitolo-2024-01-24T160828.215.png?v=1706109032"},{"product_id":"sunlit-clementine-vetiver-eau-de-parfume-molton-brown","title":"Sunlit Clementine \u0026 Vetiver - Eau de Parfum - Molton Brown","description":"\u003cp\u003e\u003cspan\u003eThe carefree, relaxed atmosphere of summer. \u003cstrong\u003eSunlit Clementine \u0026amp; Vetiver\u003c\/strong\u003e - eau de parfum invigorates the senses with bright notes of clementine and mandarin, softened by a velvety heart of iris absolute and a smoky, earthy base of fine, sustainably cultivated Bourbon vetiver.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Molton Brown","offers":[{"title":"100 ML","offer_id":48501722054997,"sku":"5030805024159","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"30 ML","offer_id":55089330749781,"sku":"5030805046038","price":75.0,"currency_code":"EUR","in_stock":true},{"title":"7.5 ML","offer_id":50909438869845,"sku":"5030805030730","price":22.0,"currency_code":"EUR","in_stock":true},{"title":"2 ML","offer_id":48501722022229,"sku":null,"price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1646\/9845\/files\/NMR342_uk_sunlit-clementine-vetiver-edp-100ml_image_01-1000x1000__33798_0c90c368-cf56-40f1-bea1-c3a4401c1341.jpg?v=1790163192"},{"product_id":"blu-diamond-extrait-de-parfums-imperial-parfums","title":"Blue Diamond - Extrait de Parfum - Imperial Parfums","description":"Reveal a world of pure elegance as you embark on a sensory journey with Blue Diamond Perfume. This radiant fragrance opens with a luminous burst of Spanish mandarin and bergamot, unfolding gracefully to reveal the tender embrace of orange blossom and sweet jasmine. The scent deepens as velvety musk and dry woods weave a tapestry of opulence that lingers, leaving an unforgettable, lasting trail. At its heart, Blue Diamond Perfume boasts rare and precious ingredients, including natural oud from India’s exclusive enclaves, where it is carefully harvested from majestic agarwood trees. Wrap yourself in the rich allure of Assam Oud, where notes of fine woods intertwine with a seductive vanilla essence, culminating in a symphony of sophistication that defines the Imperial Collection. Top notes: Spanish mandarin, orange blossom, bergamot\nHeart notes: Turkish rose, Egyptian jasmine, Indonesian patchouli, Assam Oud\nBase notes: Indian sandalwood, dry wood, ambergris, musk, sweet vanilla","brand":"Imperial Parfums","offers":[{"title":"100 ML","offer_id":50177728905557,"sku":"0721688719090","price":199.0,"currency_code":"EUR","in_stock":false},{"title":"30 ML","offer_id":52069013160277,"sku":"0788792331945","price":90.0,"currency_code":"EUR","in_stock":true},{"title":"2 ML","offer_id":50177728938325,"sku":null,"price":12.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1646\/9845\/files\/Progettosenzatitolo-2025-01-18T165359.714.png?v=1737215668"},{"product_id":"blanche-bete-eau-de-parfum-liquides-imaginaires","title":"White Beast - Eau de Parfum - Liquides Imaginaires","description":"Liquides Imaginaires Blanche Bete Eau de Parfum 50 ml is a sweet unisex fragrance. A scent that will transport you to an enchanted garden, where a mythical creature roams. With notes of white flowers and opalescent light, this fragrance embodies the purity and magic of the legendary white horse with a single horn. Blanche Bete Eau de Parfum 50 ml represents the power of imagination and creativity, a symbol of love and mystery. Be enchanted by the elusive presence of Blanche Bête and let its magic take you to an extraordinary world. Top Notes: Ambrette Seeds, Milk Accord, Mystikal Heart Notes: Vintage Jasmine, Tuberose Petals, Mahonial, Incense Base Notes: Tonka, Cacao, Musky Vanilla","brand":"Liquides Imaginaires","offers":[{"title":"100 ml","offer_id":50499211788629,"sku":"3760303360993","price":265.0,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":50495354765653,"sku":"3760303362461","price":170.0,"currency_code":"EUR","in_stock":false},{"title":"2 ml","offer_id":50495354798421,"sku":null,"price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1646\/9845\/files\/Progettosenzatitolo_8_e637621f-0c20-4671-9daa-57979b28cf98.png?v=1742913074"},{"product_id":"box-royal-blue-diamond-imperial-parfums","title":"Royal Box - Blue Diamond - Imperial Parfums","description":"A harmonious trio that captures the essence of luxury and timeless charm. This collection contains a 30 ml bottle of our iconic Blue Diamond perfume, a sumptuous 100 ml shower gel and a moisturizing body cream in a 40 g size.\nBlue Diamond Perfume\nTop notes: Spanish mandarin, orange blossom, bergamot\nHeart notes: Turkish rose, Egyptian jasmine, Indonesian patchouli, Assam oud\nBase notes: Indian sandalwood, dry wood, ambergris, musk, sweet vanilla.\n\nBlue Diamond Shower Gel\nImmerse yourself in a decadent lather infused with an enchanting natural essence. As the velvety foam caresses your skin, delicate mandarin blossoms and zesty bergamot awaken the senses, while a symphony of Turkish rose and Egyptian jasmine evokes a sense of luxury. Infused with Blue Diamond’s rich heritage, this shower gel leaves your skin refreshed, revitalized and delicately scented.\n\nBlue Diamond Body Cream\nDelicately sweet and decadently nourishing, this body cream gives your skin the care it deserves, leaving it rehydrated, irresistibly touchable and elegantly scented.\n\nTreat yourself to the sophistication of the Imperial Parfums Royal Box.","brand":"Imperial Parfums","offers":[{"title":"Default Title","offer_id":50770950226261,"sku":"610744174198","price":139.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1646\/9845\/files\/Progettosenzatitolo_16_daf36644-2bb4-4ed1-a060-98ad31e5eb1f.png?v=1747133848"},{"product_id":"art1920-bois-1920-extrait-de-parufme","title":"Art1920 - Bois 1920 - Extrait de Parufme","description":"A modern, exceptional interpretation of the mystical Oud Wood. A bold olfactory contrast between bright exotic notes and a deep woody accord. A magnetic fragrance that opens with a whirlwind of exuberant freshness from Bergamot and Grapefruit, expertly blended with berries and tropical fruits. The fragrance’s full richness and opulent character are enhanced by precious woods such as Oud Wood and Sandalwood, harmoniously combined with the spirituality of Incense and the elegance of Leather.OLFACTIVE PYRAMID:Top: Saffron, Violet Leaves, Green Tea, Bergamot, Grapefruit, Apple, Peach, Plum, Mango, Raspberry, Melon, Blackberry, Blackcurrant, Passion Fruit, Guava.Heart: Orange Blossom, Sambac Jasmine, Lily of the Valley, Rose, Iris.Base: Oud Wood, Sandalwood, Patchouli, Cedarwood, Labdanum, Incense, Leather, Vanilla, Tonka Bean, White Musk, Siam Benzoin, Ambergris.","brand":"bois 1920","offers":[{"title":"2 ML","offer_id":51441293853013,"sku":null,"price":12.0,"currency_code":"EUR","in_stock":true},{"title":"18 ML","offer_id":51441293885781,"sku":"8055277285744","price":65.0,"currency_code":"EUR","in_stock":false},{"title":"50ML","offer_id":53700987912533,"sku":"8055277285911","price":135.0,"currency_code":"EUR","in_stock":false},{"title":"100 ML","offer_id":51441293951317,"sku":"8055277285713","price":195.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1646\/9845\/files\/100323SC.png?v=1757746465"}],"url":"https:\/\/www.profumidinicchia.com\/en\/collections\/i-consigli-per-il-natale-by-giuliano.oembed","provider":"Profumi Di Nicchia","version":"1.0","type":"link"}