Jupilò

Jupilò is the perfect accord between apparent contrasts and unexpected harmonies.

It is the meeting point of a life path linking Rome and Paris, bohemian circles and la dolce vita, French perfumers' laboratories and winemaking methods.

It is also the echo of family memories that resonate in the heart and mind of Lorenzo Zaccheo, the soul of the brand, who combines the delicate sensitivity of a sommelier, the demanding rigour of a top lawyer and the bold instinct of a boxer.

A passion for beauty, with simple yet exclusive taste, runs through the whole project.

Jupilò is the pursuit of the “great perfume”, carried out with some of the world's finest noses: Vanina Muracciole, Arturetto Landi, Christian Carbonnel and Luca Maffei.

A cathartic, metaphysical process that starts from a memory and the wish to bridge distances. Because perfume is a divine essence, and its memory can make us eternal.